Miike Snow Unveil New Video For ‘The Rabbit’
A large portion of the people involved in the “creative” side of the music business spend their entire career dedicated to the singular goal of recognition, specifically the type that gets you recognized – be it magazine covers, billboards, TV, etc. In a culture obsessed with becoming famous, what do we make of artists who chose to remain anonymous? Or, for that matter, use a jackalope as their visual representative? This brings us to Miike Snow. Up to this point they’ve remained pretty mysterious, proving nearly impossible to find any information about, photographic or otherwise. Man? DJ? Robot? Miike Snow is a band. Swedish duo Christian Karlsson and Pontus Winnberg are childhood friends who spent time playing in bands and working on various projects in studios throughout Gothenburg.
After separate moves to Stockholm they reunited in 2000 when their paths crossed with American Andrew Wyatt to write a pop album for a someone else. The release was small, there was little distribution and an alleged large sum of money was lost in the process The three stayed in touch and a friendship was formed and in 2007 Miike Snow was born. Karlsson and Winnberg’s backgrounds in the DJ scene and punk bands alongside experiments in progressive electro and new rave lead to a series of writing / producing stints with Madonna, Kylie Minogue and Britney Spears – culminating in their Grammy win for Best Dance Recording with her song “Toxic”.
Wyatt has been a member in Black Beetle (with Joan Wasser) and The A.M. (with Michael Tighe). He had an album come out this year with the band Fires of Rome as well as writing and producing the new Daniel Merriweather album with Mark Ronson. Miike Snow’s self titled debut is a full band collaboration, showcasing their deft mastery of the studio while acknowledging each members unique talent for songwriting, production, arrangement and performance. Finally ready to step out of the studio, but not the shadows, Miike Snow is set to be released this summer. Recorded in Stockholm in the 400 year old home used to house King Gustaf III’s mistress, Miike Snow bristles with confidence. It’s intelligent pop music that has the ability to cradle taste making purists and reach anthemic heights. Showcasing melodic songs built for the anything goes environment of the club, Miike Snow will make anonymity an impossibility.
Miike Snow have unveiled details of their brand new single ‘The Rabbit’ and it’s accompanying video. ‘The Rabbit’, already available in the US, will be released on the 5th July in the UK. It will also be included on a special deluxe version of the band’s critically acclaimed self-titled debut album which will be released the following week. This deluxe album will also round-up some of the best remixes of their previous singles ‘Silvia’ and ‘Black & Blue’ plus a Ronson remix of ‘Animal’. Watch ‘The Rabbit’ video here now: