• Roger Waters To Promote Amnesty International Via Social Media Technology

    Longtime Amnesty International supporter Roger Waters will make history with his upcoming The Wall tour finale. Set for July 21st at QuébecCity’s famed Plaines d’Abraham, the momentous production will see the construction of Waters’ biggest wall to date – over 800 feet across, with a groundbreaking surround-sound system, as well as additional lighting and pyrotechnics. What’s more, the epic event will utilize innovative Intellitix RFID technology to promote Amnesty International with what is expected to become a viral online campaign of consciousness.

    RFID wristbands will be used by attendees to gain entry to the concert and to link their Facebook accounts to their wristbands. This process will allow them to post a very special message from Amnesty International and Roger Waters during the concert.

    With more than 70,000 fans expected to attend the QuébecCity performance, organizers predict the message will spread across the globe, raising awareness of Amnesty’s 50-year battle for human rights.

    Since its debut in 1979, The Wall has warned audiences of the dark dangers of institutional power and authoritarianism wherever they may exist, from family and schools to celebrity culture and government. The current production has proven the enduring work’s most acclaimed and innovative production to date, earning a 2012 Pollstar Concert Industry Award for “Most Creative Stage Production.” The QuébecCity performance, presented by 3E event-experience-emotion, will mark Waters’ second biggest outdoor production of The Wall, following his legendary 1990 concert in Berlin celebrating the reunification of Germany.

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